Branding and Logo Use Guidelines
The most fundamental visual element of a brand identity is its brandmark or logo. The United Way of Greater Topeka's logo is a sign of a new approach for the future - an approach based on a firm foundation and proud past.
The proper use of the images, logos and brandmarks of the United Way of Greater Topeka must be in compliance with all local, state and national requirements of the United Way of America. If you have any questions, please contact United Way Director of Communications.
The full color version of the United Way of Greater Topeka brandmark is the primary brandmark of the identity system. It is strongly recommended that this version be used in all applications whenever possible.
Correct Color use and coordination is critical. Following is the color breakdown:
RGB (for web or in-house printing):
These colors are the primary United Way colors and should be the only colors that are used when possible.
Background colors and graphics can easily overpower or compete with brandmarks.
A white outline has been built into the artwork to maintain separation between the United Way brandmark and the backgrounds where it will appear. This outline will not appear when the brandmark is staged on a white background and different color binding-boxes should not be used. Additionally, the box size should not be altered in any form.
Special Usage Brandmarke
Three standardized typefaces have been chosen for the United Way brand identity. They are to be used in all printed and online communications. Each of the fonts was selected for its visual compatibility with the United Way brandmark and for its ability to convey a personality that is consistent with our brand. Only use the weights and styles shown on this page.